Pitti Fragranze 2025: A Short Summary

Pitti Fragranze 2025: A Short Summary

What an incredible time in the heart of Florence! Thank you to the Pitti Immagine team for hosting us and a huge shoutout to everyone who stopped by our booth to discover The Fig Collection. Your energy and stories made it unforgettable. Looking ahead with great excitement.

"Over these three days at Fragranze, there was a truly special and vibrant atmosphere. Exhibitors, buyers – some of whom traveled a great distance – members of the press, and professionals across the industry brought with them a palpable sense of enthusiasm. They came to the Stazione Leopolda to scout new brands, explore the latest from established names, spot upcoming trends, and hear directly from industry leaders about the most innovative developments. Their expectations were more than met."

- Raffaello Napoleone, CEO of Pitti Immagine

Coming up next?

Sthlm Beauty Week on the 17th of November and Polaris Olfactive Week 29-30th of November. Stay tuned!